In 2009, the Overland Expo was created with hundreds of people in attendance near Prescott, AZ. The Feld family had the only adventure vans on display and participated in the various activities including an off-road driving course. 10 years later, the Overland Expo has exploded to hundreds of vendors and tens of thousands of attendees. A "village" has been developed at the Overland Expo and generally has about 75 to 100 satisfied customers camping onsite recreating the fun atmosphere of those original van rallies. Happy hours are held, music is played, stories are shared, and many memories are made.